Dyson Flatlays
Stills & GIFs
Digital and Social Imagery
2023 & 2024
+ Project
Working alongside talented photographers and CGI artists, I developed unique and eye-catching concepts for numerous flatlay photoshoots. These social-forward images and GIFs kept Dyson’s content fresh and engaging across all platforms, boosting the brand’s presence in the competitive digital landscape.
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See a few of my favorite flatlay projects below.
+ Role
Art Director
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+ Credit
Made with Abby Silbert
Mother's Day
For these Mother’s Day static and GIF assets, the task was to showcase how Dyson hair care products can be enjoyed by all generations. This was achieved by incorporating playful photostrips featuring a mother, daughter, and grandmother using the products.
Holiday Gifting 2023
Close collaboration with a CGI artist led to the creation of these dynamic assets for the Dyson holiday gifting season. CGI enabled endless customization and iterations, ensuring the imagery stood out and left a lasting impression on the audience.
Holiday Gifting 2024
These two unique flatlay concepts showcase the newest product colorways for the gifting season. Vanity settings and warm lighting were used to evoke a holiday ambiance, capturing the experience of using Dyson products to get ready for a holiday party.
Airstrait Launch
The sleek, understated design of these static images was intentional to keep the focus on the launch of Dyson’s newest hair product, Airstrait, while positioning it in a luxurious space.
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