KitchenAid Pure Power Blender

+ Project

For the Pure Power Blender launch, I developed the art direction across all supporting assets, including video, social, print, digital, and photography. As the first in a new KitchenAid blender line, the product empowers users to customize recipes and challenges common myths around blender performance.

We introduced a more colorful and distinctive visual style for the brand, shooting in Whirlpool’s Benton Harbor studio and building four unique kitchen sets. Warm lighting, thoughtful wardrobe, and layered styling added personality and authenticity to create an inviting, modern launch.