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Dyson Home
The Right Vacuum for Your Home
Pillar Brand Campaign
2023
+ Project
Dyson’s range of cordless vacuums can look similar, so the goal was to differentiate them by highlighting their unique features.
Using a virtual set, each vacuum was placed in a distinct home setting—ranging from a small city apartment to a large suburban house. These lifestyle settings showcased specific use cases for each vacuum, making it easier for consumers to relate, no matter their stage of life.
+ Role
Art Director
​
+ Credit
Made with Abby Silbert,
Becca Thompson &
Daniel Hennessy
Virtual Production
Using virtual set technology, all four home environments were built on the same stage, allowing for quick adjustments to details like time of day, wall color, and outdoor furniture in a matter of seconds.
On virtual set:
Final product:
Customized Icon System
To better highlight the differences among the range of cordless vacuums, an icon system was developed to showcase each model's unique features. These icons provided a quick and easy way to understand the key features of each vacuum.
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