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Dyson Beauty
Love is in the Air
Seasonal Social Campaign
2024
+ Project
A social-forward Valentine’s Day campaign featuring Dyson hair care products. The contemporary art direction elevates the hair line into in a high fashion space while the playful copy winks at the product benefits. This campaign spread across Dyson social, digital, CRM and .com.
+ Role
Art Director
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+ Credit
Made with Abby Silbert, Becca Thompson & Daniel Hennessy
Tailored Social
To ensure that this campaign was resonating with the viewers, we tailored the assets to each social platform to optimize performance. For example, our social edit for TikTok (left) was more fast paced and included split frames for additional visual interest.
Playful typography
A new design element we introduced for this campaign was bold, colorful typography. Dyson’s brand identity usually takes a more understated approach to design. This Valentine’s Day campaign was geared towards social, so we felt that a more playful approach to type and messaging felt appropriate. While the messaging leans into themes of the holiday, it still conveys the benefits of the products.
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