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Dyson Beauty
Love is in the Air
Seasonal Social Campaign
2024
+ Project
I led the creative vision for this social-forward Valentine’s Day campaign featuring the full Dyson hair care line. The contemporary art direction elevated the products into a high-fashion space, while playful copy cleverly highlighted the product benefits.
Spanning across Dyson's social, digital platforms, and website, this campaign made a strong impact across all channels and became the highest-performing campaign of 2024.
+ Role
Art Director
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+ Credit
Made with Abby Silbert, Becca Thompson & Daniel Hennessy
Tailored Social
To ensure that this campaign was resonating with the viewers, I created tailored assets to each social platform to optimize performance. For example, TikTok (left) was more fast paced and included split frames for additional visual interest.
Playful typography
I introduced bold, colorful typography as a new design element for this campaign, breaking from Dyson's typically understated brand identity. Given the social focus of the Valentine’s Day campaign, a playful approach to type and messaging felt fitting, blending holiday themes with product benefits.
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