Juvederm
Juvederm Lips
Social Campaign
2022
+ Project
This campaign educated consumers on Juvéderm's lip products and the range of results that can be achieved with them. With over 50 assets in this social-first campaign, Juvéderm cast a wide net in messaging and results to appeal to a diverse audience. With lips being the most popular treatment across all filler brands, this campaign made Juvéderm's brand name recognizable and sought after by the patient.
This was Juvéderm's largest campaign of 2022 and had a high success rate, resulting in 3x as many GenZ Juvéderm Lips patients than the year prior.
Juvederm
Juvederm Lips
Social Campaign
2022
+ Project
This campaign educated consumers on Juvéderm's lip products and the range of results that can be achieved with them. With over 50 assets in this social-first campaign, Juvéderm cast a wide net in messaging and results to appeal to a diverse audience. With lips being the most popular treatment across all filler brands, this campaign made Juvéderm's brand name recognizable and sought after by the patient.
This was Juvéderm's largest campaign of 2022 and had a high success rate, resulting in 3x as many GenZ Juvéderm Lips patients than the year prior.
+ Role
Art Director
​
+ Credit
Made with Maddie Stoy, Emilie Johnson & Ruth Brandt
+ Role
Art Director
​
+ Credit
Made with Maddie Stoy, Emilie Johnson & Ruth Brandt
Juvederm
YouTube
Treated with Juvederm
Patient Treatment Journeys
Youtube Series
2022
+ Project
In 2022, Juvéderm launched their YouTube channel to educate viewers on their line of products and dispel misconceptions about filler. Within the first year, the Juvéderm YouTube channel has received over 40 Million views (paid & organic combined).
I developed 'Treated with Juvéderm,' a series of treatment diaries showcasing patients' journeys before, during, and after treatment. Focused on authenticity and transparency, this series marks the first time Juvéderm has shown the full treatment process.
+ Role
Art Director
​
+ Credit
Made with Chris Colvin,
Emilie Johnson
& Ruth Brandt
The Lockup
I designed this flexible lockup for the video series to highlight different treatment areas. The banner at the bottom serves as a holding device, with copy that changes based on the treatment area.
Real Treatments
The 'Treated with Juvéderm' series is unique as it’s the first time the brand has shown a full treatment from start to finish. While the footage might make viewers squeamish, the brand prioritized accurately depicting the patient experience. Ultimately, most talent felt minimal pain and were happy with their results. See Letitia's full episode below:
Leveraging BTS Content
One challenge with this series was scripting most episodes due to legal regulations. However, prioritizing authentic reactions and emotions throughout each treatment journey was key. To achieve this, behind-the-scenes footage was included to add energy and personality to the talent's stories. See the BTS reel from this shoot below:
