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Botox Cosmetic
You're Invited
Pillar Brand Campaign
2021
+ Project
Botox Cosmetic Day is the brand's biggest annual event, and this year, my visual direction invited EVERYONE to join the celebration! Partnering with a CGI designer, I helped craft an opulent invitation with gilded typography, tactile textures, lustrous paper, and a golden wax seal. Dynamic movements, ethereal lighting, and macro shots made this social-first campaign a true 'thumbstopper.' The gift cards sold out within the first two hours of launch.
+ Role
Art Director
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+ Credit
Made with Amanda Sturgill,
Emilie Johnson & Lauren Lenart
The Wax Seal
With eye-catching reflection and texture you can feel through the screen, the golden wax seal quickly became
the hero of the 'You're Invited' campaign.
Working with CGI
CGI provided the flexibility to create the perfect look, lighting, and motion, which was dispersed across all our assets— in-feed social, stories, reels, digital banners, and an OLV.
The Invite
I wanted this campaign to feel celebratory, elevated and most importantly, inclusive. My concept behind 'You're Invited' was to build excitement around the event while also inviting anyone and everyone to take part in it.
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