+ Project

Periods aren’t one-size-fits-all, so why should period care be? Inspired by Kotex’s “We Asked, You Heard” campaign and Pinterest trends around personalized solutions, deeper Gen Z conversations, and Y2K nostalgia, we created Ask Kotex, a bespoke digital experience that brings all three together. Designed to feel like a chatbot from the early internet, Pinners answer a few questions about their lifestyle and flow to discover their unique period persona, a tailored Kotex product recommendation, and a matching Pinterest moodboard to keep the inspiration going.

As Creative Strategist, I built the strategic framework that brought these audience and cultural insights together, then designed the look and feel of the entire experience, from the Y2K-inspired visual world to the interactive journey.