+ Project

When 7UP reformulated to deliver a more lime-forward taste and highlight its new
lime-lemon flavor, the brand set out to take on “Big Lemon.” Using Pinterest’s
search capabilities, we turned lemon obsession into an opportunity for disruption.
By targeting lemon and yellow-related searches across recipes, nail art, fashion,
and more, 7UP showed up with custom creative promoting lime instead,
interrupting the scroll wherever lemon inspiration struck.
 

As Creative Strategist, I developed the core idea to turn lemon-related searches on their head, leveraging Pinterest search behavior to help 7UP challenge “Big Lemon” in unexpected places.