Gift Like A Boss
In this luxurious holiday campaign, the world’s #1 Momager, Kris Jenner, showed everyone how to Gift Like a Boss with the world’s #1 selling product of its kind, Botox® Cosmetic. This social-first campaign was complemented with glittering gift cards and an extravagant purple throne fit perfectly for the queen of Kris-mas herself.
Agency: FCB Chicago
Role: Associate Art Director
Senior Art Direction: Liz Chown
Copywriters: Makeda Loney, Alli MacIntosh
Gift Like A Boss
In this luxurious holiday campaign, the world’s #1 Momager, Kris Jenner, showed everyone how to Gift Like a Boss with the world’s #1 selling product of its kind, Botox® Cosmetic. This social-first campaign was complemented with glittering gift cards and an extravagant purple throne fit perfectly for the queen of Kris-mas herself.
Agency: FCB Chicago
Role: Associate Art Director
Senior Art Direction: Liz Chown
Copywriters: Makeda Loney, Alli MacIntosh


Treated
with
Juvéderm
In 2022, Juvéderm launched their YouTube channel to educate viewers on their line of products and dispel misconceptions about filler. Within the first year, the Juvéderm YouTube channel has received over 40 Million views (paid & organic combined).
Treated with Juvéderm is a series of treatment diaries that showcase patient's journeys before, during and after treatment. With a focus on authenticity and transparency from the brand, this series is the first time Juvéderm showed the process of a full treatment.
Agency: FCB Chicago
Role: Art Director
Copywriter: Ruth Brandt & EJ Johnson
Content Creator: Chris Colvin

The Lockup
Each Juvéderm content series has a unique lockup. For this series, it was important for the lockup to be flexible in order to highlight different treatment areas. The banner at the bottom of the lockup is used as a holding device in which the copy changes depending on that treatment area. The banner also uses the gradient coral as a background which is a consistent theme throughout each of the episodes.
Real Treatments
The Treated with Juvéderm series is unique because it is the first time the brand ever showed a full treatment from start to finish. While the footage may make the viewer feel a bit squeamish, the brand felt it was important to accurately depict what a patient could expect while getting treated. In the end, majority of our talent felt almost no pain and all of them were happy with their end results. See Letitia's full episode below:
Leveraging BTS Content
One challenge we faced with this series is that we had to script most of the episodes due to our brand's legal regulations. That being said, it was important that we still highlighted authentic reactions and emotions throughout each treatment journey. To achieve this, we leveraged behind- the-scenes footage throughout each episode to add that extra energy and personality to our talent's stories. See our BTS reel from this shoot below:
BTS shot & edited by Chris Colvin
