Be A
Masterpiece

For this 2021 Juvéderm pitch concept, we help 'maybe one day' considerers

see themselves as Juvéderm people today. Be A Masterpiece is an inclusive campaign inspired by fine art that shows that anyone and everyone should

feel worthy of being their most beautiful self with Juvéderm. 

Agency: FCB Chicago
Role: Art Director
Creative Director: Lauren Lenart
Copywriter: Alli MacIntosh

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The old masters had paint and canvas, chisel and stone. 
These days, artists of beauty work with a more advanced set
of tools. Their art is alive and anyone
can be their canvas. 

In the hands of the  JUVEDERM® Collection of Fillers,

you become a work of art.

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BRAND GUIDELINES

COLOR

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FONTS

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TYPOGRAPHY

TEXTURE

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