For this 2021 Juvéderm pitch concept, we help 'maybe one day' considerers
see themselves as Juvéderm people today. Be A Masterpiece is an inclusive campaign inspired by fine art that shows that anyone and everyone should
feel worthy of being their most beautiful self with Juvéderm.
Agency: FCB Chicago
Role: Art Director
Creative Director: Lauren Lenart
Copywriter: Alli MacIntosh
The old masters had paint and canvas, chisel and stone.
These days, artists of beauty work with a more advanced set
of tools. Their art is alive and anyone can be their canvas.
In the hands of the JUVEDERM® Collection of Fillers,
you become a work of art.