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Juvéderm Lips

We introduced an exciting new product, Juvéderm® Lips, through this popping sweepstakes and plumped up social campaign featuring Audrina Patridge. Brand-colored plexiglass and punchy typography highlight our models' treatment areas and make their Juvéderm® Lips stand out.

Agency: FCB Chicago
Role: Art Director
Associate Art Director: Maddie Stoy
Copywriter: Ruth Brandt & EJ Johnson

Explaining the lockup and how it shows the two different JUV lips products.


Focus on Lips

Explain the box that surrounds the lips in the design system. 

Testing different audiences

Explain how there were so many assets to test different audiences and messaging to see what performed best.

'Natural Looking Results'

'Bold, Plump Results'

The Juvederm Lips Soundtrack

Worked to created a custom soundtrack.

Juvederm LipsButter Music and Sound
00:00 / 01:03

Check out more Juvederm lips content here

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