We introduced an exciting new product, Juvéderm® Lips, through this popping sweepstakes and plumped up social campaign featuring Audrina Patridge. Brand-colored plexiglass and punchy typography highlight our models' treatment areas and make their Juvéderm® Lips stand out.
Agency: FCB Chicago
Role: Associate Art Director
Senior Art Direction: Sonia Goerg
Copywriter: Makeda Loney
We partnered with SheSpoke to create a limited-
edition lipstick kit that could be won alongside
$1000 in treatment points after entering the
Juvéderm® Lips Sweepstakes. The kit was
inspired by the bright Juvéderm® brand colors
and utilized the crisscross of the campaign
plexiglass on the packaging.
The Lip Bug
We designed a neon light inspired 'Lip Bug' to live on all
social assets and emphasize the realness of our models.